Even though this quote has been said by a famous American jeweler, it can be read in a number of other ways.
According to the interpretation of Mr. HW, you should bling up and make people stare at you for a good reason: jewels.
According to my reading, it means that the reason people stare it's simply you. So be yourself and self-confident in whatever you do, whatever you choose to wear and even however you walk and stand. You don't need a crown to be fabulous.